Program Highlights: Health Products Holdings / Wellnext – a company of several top vitamins and supplements brands, lacked a consistent approach to the shopper experience and surrounding programs. As a solution, we created the Center of Excellence…
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The Blog
Welcome to our little corner of the Internet. Kick your feet up and stay a while.
Our Journey with Homeless Garden Project
In 2019 Kind Marketing™ started a journey with the Homeless Garden Project, a non-profit in Santa Cruz, CA that has served as a blueprint for many non-profits wishing to copy their impactful and successful model. Through the soil of their urban farms, it is their mission to provide the tools and life skills people need to build a home in …
Great Leadership
Recently, I have been reflecting on some of the great CEO’s and other leaders I’ve had the great fortune of working with. After many years, working with many Chiefs and VP’s, there are really only a handful I would put in the category of great leaders. So what makes a great leader and how does one earn the trust and …
Brand Style vs. Brand Strategy
More than ever, we are seeing entrepreneurs, startups and small companies saying they need branding. However we’re finding out, what they’re usually after is actually brand style development; templates, a customized website theme and a logo to call their “brand”. For serious companies, this is and should be recognized as only one piece of the puzzle that comes after the …
Tips for Creating Presentable Vlogs
Whether you’re pre-recording one interview or a series, creating a high quality vlog is no small feat. Luckily there are some simple actions you can take before you begin to set yourself up for greatness. Pre production is key *These recommendations are for indoor interviews. PREPARING THE INTERVIEWEE First, we recommend to prepare the interviewee by sending them the questions …
New Client Art&Display
October 2018Kind Marketing™ is thrilled to be working with Art&Display, a Santa Cruz native exhibit house hitting its 20 year anniversary this year. We have partnered with Art&Display for over five years on numerous client exhibiting projects and just absolutely love what they do. It’s not often you see an exhibit house that is truly conscious about sustainability, so we’re …
New Client Homeless Garden Project
October 2018Kind Marketing™ is extremely honored to announce new client, The Homeless Garden Project. Their lovely mission is within the soil of their urban organic farm, to help people find the tools they need to build a home in this world we share together. 28 years ago The Homeless Garden Project started their vibrant education and volunteer program for the …
Planning for Natural Products Expo West 2019
The ideal time to start your event planning is 6 months prior to the show. That means the clock is ticking for Expo West, in March of 2019. If you are looking to upgrade or even develop a new booth, you’ll get the best advantage by starting the exhibit house review and proposals now. But first things first, what about …
New Client Virsec
September 2018Kind Marketing™ is super honored to be working with Virsec®, an emerging technology client in the security sector. We are excited to bring not only our marketing and creative expertise to the table but also our sustainability leadership to this group. It’s our great desire to bring positive change to a sector where sustainability is not top of mind, …
Proudly Introducing Kind Impact
July 2018Today we are formally introducing Kind Impact™, an integral part of Kind Marketing™ where we focus on ways to give back to our planet, society, and other businesses that are doing good in the world. Kind Marketing’s core values provide the foundation for our brand and the reason we’ve created this idealistic facet of the company. The Kind Impact arm …