The Blog

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Exhibitor Don'ts

Exhibitors: Never Do These 5 Things

Booth Etiquette 101 Companies spend a fortune attending trade events each year, so getting the most out of them is just smart. We believe that the way to truly to get the most out of a show is by leaving a positive, memorable impression on the attendees, press, partners, investors and vendors because the alternative can seriously sully a brands …

Greenwashing

Greenwashing: What’s up with that?

Greenwashing; disinformation disseminated by an organization so as to present an environmentally responsible public image. We’ve all seen the giant wave of companies claiming to be “green” in the past decade or so, and it’s great that the public opinion of “green” and “sustainable” and “organic” products and companies has evolved so much. From the elusive, exclusive, expensive, hippy stereotype …

We're Here

We’re Here

September 2017 We are so excited to announce the launch of our new business, Kind Marketing™, LLC,  a Californian agency headquartered in Santa Cruz, with a satellite office in Los Angeles. Our mission is working with sustainable companies to co-create authentic and magnetic brands while helping each client define their truest purpose. What defines a true purpose? We believe that every company, has a larger goal that …