Greenwashing: What’s up with that?

Greenwashing; disinformation disseminated by an organization so as to present an environmentally responsible public image. We’ve all seen the giant wave of companies claiming to be “green” in the past decade or so, and it’s great that the public opinion of “green” and “sustainable” and “organic” products and companies has evolved so much. From the elusive, exclusive, expensive, hippy stereotype …

We’re Here!

We are so excited to announce the launch of our new business, Kind Marketing™, LLC,  a Californian agency headquartered in Santa Cruz, with a satellite office in Los Angeles. Our mission is working with sustainable companies to co-create authentic and magnetic brands while helping each client define their truest purpose.