The Blog

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Sustainability Leaders

A Postive Direction

leaders in sustainability at natural products expo west 2018 Last week some of the Kind Marketing team attended the Natural Products Expo West show. It’s hard to go to any trade show and not marvel and even complain about the mountains of waste created from these shows, especially when the show is focused on natural products and sustainability… But we …

Find Your Mission with Kind Marketing

How We Invest in Like Minded Companies

WE WANT TO HELP FIND YOUR MISSION We are investing in like minded companies to improve the way business is done. We believe that to truly be a force for change a different kind of marketing is required. The Natural Channels have naturally shifted the market and are placing some serious pressure on mainstream brands to realize what’s important to …

The Active Towel

New Client The Active Towel

December 2017 ABOUT THE ACTIVE TOWEL A Santa Cruz, California company; The Active Towel® is a collection of lovely and practical Turkish towels. These traditional, flat-woven Turkish towels, called “peshtemals” are part of the ancient Turkish ritual of cleansing and are used to wrap the bather after the bath. Of course these towels are great far beyond the bath room …

Straus Family Creamery Selects Kind Marketing for New Exhibit Design

December 2017 Showcasing at Expo West We’ve been selected by Straus Family Creamery to bring their unique story to the forefront with a new sustainable booth design constructed with recyclable or biodegradable materials, showcasing at Expo West 2018. We’re proud to announce our recent partnership with Straus Family Creamery, a Northern California-based family-owned and operated business with a 75 year plus …

Post Show Reporting

Post Show Reporting

The Bridge to Show Completion The final piece of your trade show to-do’s is post show reporting. In our Expo Series we’ve discussed a number of important topics around show behavior, production and the pinnacle of show strategy. Finally, we want to talk about completing your post show report and why it’s just as crucial as developing your show strategy. …

Straus Family Creamery

New Client Straus Family Creamery

November 2017 ABOUT STRAUS FAMILY CREAMERY Based in Marshall, CA, Straus Family Creamery is a Northern California, certified organic creamery offering milk, cream, yogurt, butter, sour cream, ice cream, and a variety of wholesale and specialty dairy products distributed throughout the Western United States. The Creamery makes minimally-processed dairy products from organic milk supplied by family farms in Marin and …

Give Gifts that Give Back

Give Gifts that Give Back

Meaningful Holiday Gifts from Companies That Serve a Greater Purpose With all the natural disasters over the past year, it just feels wrong to spend money on pointless junk and self indulgent items over the holidays. This year we’d like to encourage you to join us and choose to put your money into gifts that will make a difference. We’ve …

Don't Lose Your Leads

Don’t Lose Your Leads

Ensure Event Follow-Up Success Have you ever participated in a trade show and fell horribly short on your lead goals? We’ve worked with many companies over the years and have seen some consistent challenges in attaining lead targets that could have been avoided with the right processes in place. We’ve seen everything from not collecting leads, not investing in lead …

Develop Meaningful Trade Show Objectives & Plan How to Achieve Them

Understand Why You are Going to a Show One thing we have noticed in pretty much all the industries we’ve played in is that CEO’s, CFO’s and much of senior management has a hard time justifying the costs of trade shows, as they should. Many of them ask, what is the value of the shows and what is the ROI …

Exhibitor Don'ts

Exhibitors: Never Do These 5 Things

Booth Etiquette 101 Companies spend a fortune attending trade events each year, so getting the most out of them is just smart. We believe that the way to truly to get the most out of a show is by leaving a positive, memorable impression on the attendees, press, partners, investors and vendors because the alternative can seriously sully a brands …