Tag Archive

Below you'll find a list of all posts that have been tagged as “Brand Strategy”

How We Successfully Collaborated to Develop a Compelling Brand Story, Launch a Game-Changing Product, and Drive Company Growth

The initial challenge was to establish a memorable, standout brand that resonated in the market. After the launch of Proterra Ag and its first innovation, HYPERroots, in October 2021, the next challenge was two-fold: position the company to handle the influx of sales inquiries from small farmers and large-scale businesses, and effectively convey its brand story to a growing audience…

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Brand Style vs. Brand Strategy

Brand Style vs. Brand Strategy

More than ever, we are seeing entrepreneurs, startups and small companies saying they need branding. However we’re finding out, what they’re usually after is actually brand style development; templates, a customized website theme and a logo to call their “brand”. For serious companies, this is and should be recognized as only one piece of the puzzle that comes after the strategy and positioning…

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