Voice and tone

Messaging Continuity

Cleaning up the narrative and developing message continuity creates noticeable uptick in company's sales

Rainbow Light
Messaging strategy and continuity creation
Partnership duration
2015 - 2018
The Challenge

Ads mixed consumer and B2B messages, and lacked impact and distinct voice and tone. Corporate brand messaging and products brand messaging across product lines was inconsistent.

The Solution

Using Kind Marketing's Creative Brief and Message Architecture tools, we helped the team create messages targeted to each unique audience, while capturing Rainbow Light's brand in unique voice and diction used consistently across all ads.

The Results

Ads created noticeable sales uptick because of proper targeting to each audience. The overall impact of multiple ads was stronger because of consistent look and copy.


Kind Marketing is a full-service branding, marketing, and communications agency, building iconic purpose-driven brands, award-winning design, and compelling communications for innovative companies ranging from startups to Fortune 500 companies. Our rich portfolio of clients includes B2B and B2C companies in AgTech, Climate Tech, Climate Smart Ag, Sustainable Ag, Green Tech, organic food and beverage (consumer goods), nutraceuticals and sustainable luxury brands. Kind Marketing also has a passion for serving our people, our communities and our planet. Since 2019, we have donated more than $100,000 in products, advisory services, and funds to nonprofits and businesses that make a difference.

MEDIA CONTACT | pr@kindmarketing.com

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