Ads mixed consumer and B2B messages, and lacked impact and distinct voice and tone. Corporate brand messaging and products brand messaging across product lines was inconsistent.
Using Kind Marketing's Creative Brief and Message Architecture tools, we helped the team create messages targeted to each unique audience, while capturing Rainbow Light's brand in unique voice and diction used consistently across all ads.
Ads created noticeable sales uptick because of proper targeting to each audience. The overall impact of multiple ads was stronger because of consistent look and copy.
About Kind Marketing
Kind Marketing is a full service marketing agency with over 20 years of branding, communications, creative and marketing experience.
If you are serious about being the BEST in your market segment, contact us. We'd love to learn more about your goals and vision!