The initial challenge was to establish a memorable, standout brand that resonated in the market. After the launch of Proterra Ag and its first innovation, HYPERroots, in October 2021, the next challenge was two-fold: position the company to handle the influx of sales inquiries from small farmers and large-scale businesses, and effectively convey its brand story to a growing audience…
As the marketing and PR agency of record for CH4 Global, Kind Marketing was charged with strategically overhauling the company’s Public Relations (PR) approach. To that end, we proactively restructured it by deploying a CH4 Global-dedicated team diligently working daily…
Brand Refresh leads to 4,768% rise in online engagement and 2,087% increase in subscriptions and leads. Based in Henderson, NV – with current operations in Australia and New Zealand – CH4 Global is on an urgent mission to bend the climate curve.
A start-up cybersecurity company, lacked brand and website awareness. Putting a solid strategy in place with metrics the team could get behind was essential…
A sustainable logging company, lacked a central mission, vision, and clear roadmap. Getting everyone aligned on mission, vision, and strategy was both the challenge and the solution…
Rainbow Light was not leveraging its strong corporate citizenship into an integrated CSR. Acting advisor, Kind Marketing, helped create a CSR brand story, weaving together many disparate strands…
Defining a brands voice, tone and consistent messaging for specific audiences is crucial if you are looking to gain brand understanding and awareness. This case study explores how we helped to make a shift in the right direction…
Rainbow Light needed a cohesive annual brand program to strengthen consumer and retail awareness of the corporate brand’s values, ethics, and practices. As a solution, Kind Marketing created a full brand awareness program…
Health Products Holdings Co. Wellnext – a parent corporation of several top supplement brands, lacked a consistent approach to the shopper experience and surrounding programs. As a solution, we created the Center of Excellence…
