Case Studies

How We Successfully Collaborated to Develop a Compelling Brand Story, Launch a Game-Changing Product, and Drive Company Growth

The initial challenge was to establish a memorable, standout brand that resonated in the market. After the launch of Proterra Ag and its first innovation, HYPERroots, in October 2021, the next challenge was two-fold: position the company to handle the influx of sales inquiries from small farmers and large-scale businesses, and effectively convey its brand story to a growing audience…

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