Shopper Experience

Center of Excellence

The Shopper Experience CoE pilot program led to the highest levels of engagement ever among Nutranext consumers.

Nutranext (Acquired by Clorox)
Shopper experience program creation
Partnership duration
2015 - 2018

Health Products Holdings / Nutranext  – a company of several top vitamins and supplements brands, lacked a consistent approach to the shopper experience and surrounding programs.


Co-founder, Charlene Moore created a Center of Excellence for Shopper Experience, a service center for Nutrient brands including Sedona Labs, Champion, Rainbow Light, Blessed Herbs, Iceland Health, Natural Vitality and others.


The Shopper Experience CoE pilot led to the highest levels of engagement ever amongst consumers at Nutranext. They also had a framework and mechanism to achieve shopper experience success stories across all its brands.

This was one of the large departmental processes and services we provided that helped positioned them for multi-channel success and the strategic Clorox acquisition.

Here's a shortlist of the brand portfolio prior to the acquisition. 


Kind Marketing is a full-service branding, marketing, and communications agency, building iconic purpose-driven brands, award-winning design, and compelling communications for innovative companies ranging from startups to Fortune 500 companies. Our rich portfolio of clients includes B2B and B2C companies in AgTech, Climate Tech, Climate Smart Ag, Sustainable Ag, Green Tech, organic food and beverage (consumer goods), nutraceuticals and sustainable luxury brands. Kind Marketing also has a passion for serving our people, our communities and our planet. Since 2019, we have donated more than $100,000 in products, advisory services, and funds to nonprofits and businesses that make a difference.


Leave a Reply

Your email address will not be published. Required fields are marked *