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Understand Why You are Going to a Show One thing we have noticed in pretty much all the industries we’ve played in is that CEO’s, CFO’s and much of senior management has a hard time justifying the costs of trade shows, as they should. Many of them ask, what is the value of the shows and what is the ROI …
Booth Etiquette 101 Companies spend a fortune attending trade events each year, so getting the most out of them is just smart. We believe that the way to truly to get the most out of a show is by leaving a positive, memorable impression on the attendees, press, partners, investors and vendors because the alternative can seriously sully a brands …
October 2017ABOUT CASA ROSA Casa Rosa, located on the Mayan Riveria, is an eco-friendly, beachfront villa on the white sand beaches of pristine Tankah Tres Bay, 75 miles south of Cancun. The villa is situated on a quiet 1/2-acre site and offers 2,500 indoor square feet and 2,000 outdoor square feet of covered palapas, balconies and patios and can comfortably …
MARCH 8- 10 | 2018 Our team at Kind Marketing has been involved with trade events for quite some time. After producing more than 100 shows world wide, we’ve gained a lot of insights that can really make a difference in your show experience. Over the next month, we are going to share some of our top tips for new …
For those of us that have been to our fair share of trade events, we’ve seen so much money wasted on merchandised junk. In fact, most attendees will end up leaving show merch in their hotel rooms and seasoned attendees won’t even take the offer. It makes us wonder why companies are still wasting the money and littering the landfills… …
Greenwashing; disinformation disseminated by an organization so as to present an environmentally responsible public image. We’ve all seen the giant wave of companies claiming to be “green” in the past decade or so, and it’s great that the public opinion of “green” and “sustainable” and “organic” products and companies has evolved so much. From the elusive, exclusive, expensive, hippy stereotype …
September 2017We are so excited to announce the launch of our new business, Kind Marketing™, LLC, a Californian agency headquartered in Santa Cruz, with a satellite office in Los Angeles. Our mission is working with sustainable companies to co-create authentic and magnetic brands while helping each client define their truest purpose. What defines a true purpose? We believe that every company, has a larger goal that goes …