In many businesses and operations contractors often get lumped together in one big budget bucket. This is a common uphill battle for us, and it seems to be the case with our fellow marketing and relations agencies as well. We’ve all heard it from at least one client, “You’re our most expensive contractor”…
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The Crucial Role of Brand Awareness in Market Success
By Charlene Moore, CEO & Co-Founder
I recently came across a post that suggested companies don’t need branding or brand awareness—just sales—and the rest will follow. This sentiment, in my professional opinion, couldn’t be more misguided…
Kind Marketing CEO & Co-Founder Graduates United Nations Climate Change Courses
Kind Marketing Co-Founder and CEO, Charlene Moore, has successfully completed two esteemed United Nations Climate Change courses: Circular Economy and The Paris Agreement on Climate Change….
Our Journey with Homeless Garden Project
In 2019 Kind Marketing™ started a journey with the Homeless Garden Project, a non-profit in Santa Cruz, CA that has served as a blueprint for many non-profits wishing to copy their impactful and successful model. Through the soil of their urban farms, it is their mission to provide the tools and life skills people need to build a home in this world…
Great Leadership
Recently, I have been reflecting on some of the great CEO’s and other leaders I’ve had the great fortune of working with. After many years, working with many Chiefs and VP’s, there are really only a handful I would put in the category of great leaders…
Brand Style vs. Brand Strategy
More than ever, we are seeing entrepreneurs, startups and small companies saying they need branding. However we’re finding out, what they’re usually after is actually brand style development; templates, a customized website theme and a logo to call their “brand”. For serious companies, this is and should be recognized as only one piece of the puzzle that comes after the strategy and positioning…
Tips for Creating Presentable Vlogs
Whether you’re pre-recording one interview or a series, creating a high quality vlog is no small feat. Luckily there are some simple actions you can take before you begin to set yourself up for greatness. Pre-production is key…
Planning for Natural Products Expo West 2019
The ideal time to start your event planning is 6 months prior to the show. That means the clock is ticking for Expo West, in March of 2019. If you are looking to upgrade or even develop a new booth, you’ll get the best advantage by starting the exhibit house review and proposals now…
A Postive Direction
Last week some of the Kind Marketing team attended the Natural Products Expo West show. It’s hard to go to any trade show and not marvel and even complain about the mountains of waste created from these shows, especially when the show is focused on natural products and sustainability…
How We Invest in Like Minded Companies
We want to help find your mission. We are investing in like minded companies to improve the way business is done. We believe that to truly be a force for change a different kind of marketing is required…
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