Sustainability Leaders Expo West 2018

A Positive Direction

Last week some of the Kind Marketing team attended the Natural Products Expo West show. It’s hard to go to any trade show and not marvel and even complain about the mountains of waste created from these shows, especially when the show is focused on natural products and sustainability… But we are not going to go down that path so …

How We Invest in Like Minded Companies

We are investing in like minded companies to improve the way business is done. We believe that to truly be a force for change a different kind of marketing is required. The Natural Channels have naturally shifted the market and are placing some serious pressure on mainstream brands to realize what’s important to the communities they serve. It’s our goal …

Post Show Reporting

Post Show Reporting

The final piece of your trade show to-do’s is post show reporting. In our Expo Series we’ve discussed a number of important topics around show behavior, production and the pinnacle of show strategy. Finally, we want to talk about completing your post show report and why it’s just as crucial as developing your show strategy. The point of a post …

Don't Lose Your Leads

Don’t Lose Your Leads

Have you ever participated in a trade show and fell horribly short on your lead goals? We’ve worked with many companies over the years and have seen some consistent challenges in attaining lead targets that could have been avoided with the right processes in place. We’ve seen everything from not collecting leads, not investing in lead scanners, not training exhibit …