In 2019 Kind Marketing™ started a journey with the Homeless Garden Project, a non-profit in Santa Cruz, CA that has served as a blueprint for many non-profits wishing to copy their impactful and successful model. Through the soil of their urban farms, it is their mission to provide the tools and life skills people need to build a home in this world…
Recently, I have been reflecting on some of the great CEO’s and other leaders I’ve had the great fortune of working with. After many years, working with many Chiefs and VP’s, there are really only a handful I would put in the category of great leaders…
More than ever, we are seeing entrepreneurs, startups and small companies saying they need branding. However we’re finding out, what they’re usually after is actually brand style development; templates, a customized website theme and a logo to call their “brand”. For serious companies, this is and should be recognized as only one piece of the puzzle that comes after the strategy and positioning…
Whether you’re pre-recording one interview or a series, creating a high quality vlog is no small feat. Luckily there are some simple actions you can take before you begin to set yourself up for greatness. Pre-production is key…
The ideal time to start your event planning is 6 months prior to the show. That means the clock is ticking for Expo West, in March of 2019. If you are looking to upgrade or even develop a new booth, you’ll get the best advantage by starting the exhibit house review and proposals now…
Last week some of the Kind Marketing team attended the Natural Products Expo West show. It’s hard to go to any trade show and not marvel and even complain about the mountains of waste created from these shows, especially when the show is focused on natural products and sustainability…
We want to help find your mission. We are investing in like minded companies to improve the way business is done. We believe that to truly be a force for change a different kind of marketing is required…
The final piece of your trade show to-do’s is post show reporting. In our Expo Series we’ve discussed a number of important topics around show behavior, production and the pinnacle of show strategy…
With all the natural disasters over the past year, it just feels wrong to spend money on pointless junk and self indulgent items over the holidays. This year we’d like to encourage you to join us and choose to put your money into gifts that will make a difference…
In the dynamic world of business, trade shows offer invaluable opportunities for networking, brand exposure, and lead generation. Yet, all too often, companies fall short of their lead goals due to inadequate processes and follow-up strategies. The key to unlocking the full potential of trade shows lies in…
