Our take on all things marketing and green.
In 2019 Kind Marketing™ started a journey with the Homeless Garden Project, a non-profit in Santa Cruz, CA that has served as a blueprint for many non-profits wishing to copy their impactful and successful model. Through the soil of their urban farms, it is their mission to provide the tools and life skills people need to build a home in …
Recently, I have been reflecting on some of the great CEO’s and other leaders I’ve had the great fortune of working with. After many years, working with many Chiefs and VP’s, there are really only a handful I would put in the category of great leaders. So what makes a great leader and how does one earn the trust and …
More than ever, we are seeing entrepreneurs, startups and small companies saying they need branding. However we’re finding out, what they’re usually after is actually brand style development; templates, a customized website theme and a logo to call their “brand”. For serious companies, this is and should be recognized as only one piece of the puzzle that comes after the …
Whether you’re pre-recording one interview or a series, creating a high quality vlog is no small feat. Luckily there are some simple actions you can take before you begin to set yourself up for greatness. Pre production is key *These recommendations are for indoor interviews. PREPARING THE INTERVIEWEE First, we recommend to prepare the interviewee by sending them the questions …
The ideal time to start your event planning is 6 months prior to the show. That means the clock is ticking for Expo West, in March of 2019. If you are looking to upgrade or even develop a new booth, you’ll get the best advantage by starting the exhibit house review and proposals now. But first things first, what about …
leaders in sustainability at natural products expo west 2018 Last week some of the Kind Marketing team attended the Natural Products Expo West show. It’s hard to go to any trade show and not marvel and even complain about the mountains of waste created from these shows, especially when the show is focused on natural products and sustainability… But we …
WE WANT TO HELP FIND YOUR MISSION We are investing in like minded companies to improve the way business is done. We believe that to truly be a force for change a different kind of marketing is required. The Natural Channels have naturally shifted the market and are placing some serious pressure on mainstream brands to realize what’s important to …
The Bridge to Show Completion The final piece of your trade show to-do’s is post show reporting. In our Expo Series we’ve discussed a number of important topics around show behavior, production and the pinnacle of show strategy. Finally, we want to talk about completing your post show report and why it’s just as crucial as developing your show strategy. …
Meaningful Holiday Gifts from Companies That Serve a Greater Purpose With all the natural disasters over the past year, it just feels wrong to spend money on pointless junk and self indulgent items over the holidays. This year we’d like to encourage you to join us and choose to put your money into gifts that will make a difference. We’ve …
Ensure Event Follow-Up Success Have you ever participated in a trade show and fell horribly short on your lead goals? We’ve worked with many companies over the years and have seen some consistent challenges in attaining lead targets that could have been avoided with the right processes in place. We’ve seen everything from not collecting leads, not investing in lead …