Brand Style vs. Brand Strategy

Brand Style vs. Brand Strategy

More than ever, we are seeing entrepreneurs, startups and small companies saying they need branding. However we’re finding out, what they’re usually after is actually brand style development; templates, a customized website theme and a logo to call their “brand”. For serious companies, this is and should be recognized as only one piece of the puzzle that comes after the …

Tips for Creating Presentable Vlogs

First, we recommend to prepare the interviewee by sending them the questions for the interview so they are prepared. Having some impromptu moments is more human so if there is a hint of natural conversation during the recording, it’s okay. However if you are trying to create something more serious or educational, having a standardized flow and set of questions …

Sustainability Leaders Expo West 2018

A Positive Direction

Last week some of the Kind Marketing team attended the Natural Products Expo West show. It’s hard to go to any trade show and not marvel and even complain about the mountains of waste created from these shows, especially when the show is focused on natural products and sustainability… But we are not going to go down that path so …

How We Invest in Like Minded Companies

We are investing in like minded companies to improve the way business is done. We believe that to truly be a force for change a different kind of marketing is required. The Natural Channels have naturally shifted the market and are placing some serious pressure on mainstream brands to realize what’s important to the communities they serve. It’s our goal …

Post Show Reporting

Post Show Reporting

The final piece of your trade show to-do’s is post show reporting. In our Expo Series we’ve discussed a number of important topics around show behavior, production and the pinnacle of show strategy. Finally, we want to talk about completing your post show report and why it’s just as crucial as developing your show strategy. The point of a post …

Don't Lose Your Leads

Don’t Lose Your Leads

Have you ever participated in a trade show and fell horribly short on your lead goals? We’ve worked with many companies over the years and have seen some consistent challenges in attaining lead targets that could have been avoided with the right processes in place. We’ve seen everything from not collecting leads, not investing in lead scanners, not training exhibit …