New Client Straus Family Creamery

Based in Marshall, CA, Straus Family Creamery is a Northern California, certified organic creamery offering milk, cream, yogurt, butter, sour cream, ice cream, and a variety of wholesale and specialty dairy products distributed throughout the Western United States. The Creamery makes minimally-processed dairy products from organic milk supplied by family farms in Marin and Sonoma Counties, including the Straus dairy …

Post Show Reporting

Post Show Reporting

The final piece of your trade show to-do’s is post show reporting. In our Expo Series we’ve discussed a number of important topics around show behavior, production and the pinnacle of show strategy. Finally, we want to talk about completing your post show report and why it’s just as crucial as developing your show strategy. The point of a post …

New Client Casa Rosa

Casa Rosa, located on the Mayan Riveria, is an eco-friendly, beachfront villa on the white sand beaches of pristine Tankah Tres Bay, 75 miles south of Cancun. The villa is situated on a quiet 1/2-acre site and offers 2,500 indoor square feet and 2,000 outdoor square feet of covered palapas, balconies and patios and can comfortably accommodate up to ten …

Don't Lose Your Leads

Don’t Lose Your Leads

Have you ever participated in a trade show and fell horribly short on your lead goals? We’ve worked with many companies over the years and have seen some consistent challenges in attaining lead targets that could have been avoided with the right processes in place. We’ve seen everything from not collecting leads, not investing in lead scanners, not training exhibit …

Greenwashing: What’s up with that?

Greenwashing; disinformation disseminated by an organization so as to present an environmentally responsible public image. We’ve all seen the giant wave of companies claiming to be “green” in the past decade or so, and it’s great that the public opinion of “green” and “sustainable” and “organic” products and companies has evolved so much. From the elusive, exclusive, expensive, hippy stereotype …