The Blog

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Homeless Garden Project and Kind Marketing

Our Journey with Homeless Garden Project

In 2019 Kind Marketing™ started a journey with the Homeless Garden Project, a non-profit in Santa Cruz, CA that has served as a blueprint for many non-profits wishing to copy their impactful and successful model. Through the soil of their urban farms, it is their mission to provide the tools and life skills people need to build a home in …

Great Leadership Blog

Great Leadership

Recently, I have been reflecting on some of the great CEO’s and other leaders I’ve had the great fortune of working with. After many years, working with many Chiefs and VP’s, there are really only a handful I would put in the category of great leaders. So what makes a great leader and how does one earn the trust and …

Brand Style vs. Brand Strategy

Brand Style vs. Brand Strategy

More than ever, we are seeing entrepreneurs, startups and small companies saying they need branding. However we’re finding out, what they’re usually after is actually brand style development; templates, a customized website theme and a logo to call their “brand”. For serious companies, this is and should be recognized as only one piece of the puzzle that comes after the …

Tips for Creating a Presentable Vlog

Tips for Creating Presentable Vlogs

Whether you’re pre-recording one interview or a series, creating a high quality vlog is no small feat. Luckily there are some simple actions you can take before you begin to set yourself up for greatness. Pre production is key *These recommendations are for indoor interviews. PREPARING THE INTERVIEWEE First, we recommend to prepare the interviewee by sending them the questions …

New Client Art&Display

New Client Art&Display

October 2018Kind Marketing™ is thrilled to be working with Art&Display, a Santa Cruz native exhibit house hitting its 20 year anniversary this year. We have partnered with Art&Display for over five years on numerous client exhibiting projects and just absolutely love what they do. It’s not often you see an exhibit house that is truly conscious about sustainability, so we’re …