Brand Style vs. Brand Strategy

Brand Style vs. Brand Strategy

More than ever, we are seeing entrepreneurs, startups and small companies saying they need branding. However we’re finding out, what they’re usually after is actually brand style development; templates, a customized website theme and a logo to call their “brand”. For serious companies, this is and should be recognized as only one piece of the puzzle that comes after the …

Tips for Creating Presentable Vlogs

First, we recommend to prepare the interviewee by sending them the questions for the interview so they are prepared. Having some impromptu moments is more human so if there is a hint of natural conversation during the recording, it’s okay. However if you are trying to create something more serious or educational, having a standardized flow and set of questions …

New Client Art&Display

Kind Marketing™ is thrilled to be working with Art&Display, a Santa Cruz native exhibit house hitting its 20 year anniversary this year. We have partnered with Art&Display for over five years on numerous client exhibiting projects and just absolutely love what they do. It’s not often you see an exhibit house that is truly conscious about sustainability, so we’re proud …

New Client Virsec

New Client Virsec

Kind Marketing™ is super honored to be working with Virsec®, an emerging technology client in the security sector. We are excited to bring not only our marketing and creative expertise to the table but also our sustainability leadership to this group. It’s our great desire to bring positive change to a sector where sustainability is not top of mind, or …

Proudly Introducing Kind Impact

The Kind Impact arm will serve by providing: 10% of annual profits to a handful of non-profits that are truly making a difference in policies, environment and human welfare; spending personal time to support non-profits on the ground; and selecting one new, sustainably focused start-up to invest in each year. When it comes to giving back, there are many ways …

New Client The Educated Body

We’ve been working with The Educated Body™ to develop their new brand. The owner, Teresa Moorleghen had us at, eco-friendly retreats, however we know from experiencing one of her outings first hand, these getaways are so much more! We are super excited to be working with Teresa and The Educated Body! The Educated Body, LLC, headquartered in Santa Cruz, California, …

Sustainability Leaders Expo West 2018

A Positive Direction

Last week some of the Kind Marketing team attended the Natural Products Expo West show. It’s hard to go to any trade show and not marvel and even complain about the mountains of waste created from these shows, especially when the show is focused on natural products and sustainability… But we are not going to go down that path so …