Sustainability Leaders Expo West 2018

A Positive Direction

Last week some of the Kind Marketing team attended the Natural Products Expo West show. It’s hard to go to any trade show and not marvel and even complain about the mountains of waste created from these shows, especially when the show is focused on natural products and sustainability… But we are not going to go down that path so …

How We Invest in Like Minded Companies

We are investing in like minded companies to improve the way business is done. We believe that to truly be a force for change a different kind of marketing is required. The Natural Channels have naturally shifted the market and are placing some serious pressure on mainstream brands to realize what’s important to the communities they serve. It’s our goal …

Straus Family Creamery Selects Kind Marketing as Partner on their New, Sustainable Exhibit Strategy and Design

We’ve been selected by Straus Family Creamery to bring their unique story to the forefront with a new sustainable booth design constructed with recyclable or biodegradable materials, showcasing at Expo West 2018. We’re proud to announce our recent partnership with Straus Family Creamery, a Northern California-based family-owned and operated business with a 75 year plus legacy of family farming. Straus Family …

The Active Towel

New Client The Active Towel

A Santa Cruz, California company; The Active Towel® is a collection of lovely and practical Turkish towels. These traditional, flat-woven Turkish towels, called “peshtemals” are part of the ancient Turkish ritual of cleansing and are used to wrap the bather after the bath. Of course these towels are great far beyond the bath room too. The Active Towel – they …

New Client Straus Family Creamery

Based in Marshall, CA, Straus Family Creamery is a Northern California, certified organic creamery offering milk, cream, yogurt, butter, sour cream, ice cream, and a variety of wholesale and specialty dairy products distributed throughout the Western United States. The Creamery makes minimally-processed dairy products from organic milk supplied by family farms in Marin and Sonoma Counties, including the Straus dairy …

Post Show Reporting

Post Show Reporting

The final piece of your trade show to-do’s is post show reporting. In our Expo Series we’ve discussed a number of important topics around show behavior, production and the pinnacle of show strategy. Finally, we want to talk about completing your post show report and why it’s just as crucial as developing your show strategy. The point of a post …

New Client Casa Rosa

Casa Rosa, located on the Mayan Riveria, is an eco-friendly, beachfront villa on the white sand beaches of pristine Tankah Tres Bay, 75 miles south of Cancun. The villa is situated on a quiet 1/2-acre site and offers 2,500 indoor square feet and 2,000 outdoor square feet of covered palapas, balconies and patios and can comfortably accommodate up to ten …

Don't Lose Your Leads

Don’t Lose Your Leads

Have you ever participated in a trade show and fell horribly short on your lead goals? We’ve worked with many companies over the years and have seen some consistent challenges in attaining lead targets that could have been avoided with the right processes in place. We’ve seen everything from not collecting leads, not investing in lead scanners, not training exhibit …