The Blog

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Great Leadership Blog

Great Leadership

Recently, I have been reflecting on some of the great CEO’s and other leaders I’ve had the great fortune of working with. After many years, working with many Chiefs and VP’s, there are really only a handful I would put in the category of great leaders. So what makes a great leader and how does one earn the trust and …

Brand Style vs. Brand Strategy

Brand Style vs. Brand Strategy

More than ever, we are seeing entrepreneurs, startups and small companies saying they need branding. However we’re finding out, what they’re usually after is actually brand style development; templates, a customized website theme and a logo to call their “brand”. For serious companies, this is and should be recognized as only one piece of the puzzle that comes after the …

Tips for Creating a Presentable Vlog

Tips for Creating Presentable Vlogs

Whether you’re pre-recording one interview or a series, creating a high quality vlog is no small feat. Luckily there are some simple actions you can take before you begin to set yourself up for greatness. Pre production is key *These recommendations are for indoor interviews. PREPARING THE INTERVIEWEE First, we recommend to prepare the interviewee by sending them the questions …

New Client Art&Display

New Client Art&Display

October 2018 Kind Marketing™ is thrilled to be working with Art&Display, a Santa Cruz native exhibit house hitting its 20 year anniversary this year. We have partnered with Art&Display for over five years on numerous client exhibiting projects and just absolutely love what they do. It’s not often you see an exhibit house that is truly conscious about sustainability, so …

New Client Homeless Garden Project

October 2018 Kind Marketing™ is extremely honored to announce new client, The Homeless Garden Project. Their lovely mission is within the soil of their urban organic farm, to help people find the tools they need to build a home in this world we share together. 28 years ago The Homeless Garden Project started their vibrant education and volunteer program for …

New Client Virsec

New Client Virsec

September 2018 Kind Marketing™ is super honored to be working with Virsec®, an emerging technology client in the security sector. We are excited to bring not only our marketing and creative expertise to the table but also our sustainability leadership to this group. It’s our great desire to bring positive change to a sector where sustainability is not top of …

Kind Impact

Proudly Introducing Kind Impact

July 2018 Today we are formally introducing Kind Impact™, an integral part of Kind Marketing™ where we focus on ways to give back to our planet, society, and other businesses that are doing good in the world. Kind Marketing’s core values provide the foundation for our brand and the reason we’ve created this idealistic facet of the company. The Kind Impact …

The Educated Body New Client

New Client The Educated Body

July 2018 We’ve been working with The Educated Body™ to develop their new brand. The owner, Teresa Moorleghen had us at, eco-friendly retreats, however we know from experiencing one of her outings first hand, these getaways are so much more! We are super excited to be working with Teresa and The Educated Body! ABOUT THE EDUCATED BODY The Educated Body, …