The ideal time to start your event planning is 6 months prior to the show. That means the clock is ticking for Expo West, in March of 2019. If you are looking to upgrade or even develop a new booth, you’ll get the best advantage by starting the exhibit house review and proposals now. But first things first, what about the show strategy?! All too often we see companies just going through the motions with their exhibits and random promotional junk. Make sure your company is remembered for the right reasons this show!
If you are an advocate for promotional items, we believe you should be asking your team why and how does this fit with the show strategy? If it’s cheap, plastic junk that will end up in the landfill, don’t do it. No need to spend precious show budget on this as it just doesn’t represent well for your company on any front. If you’re really looking to make an impact with brand swag at the show, ask yourself these two questions: Is it eco friendly and something people would enjoy to use or wear, AND does it tie into your message or theme? If you answered yes to both of these, then you are on the right path.
The whole show experience you provide will convey whether your company has its act together or not. If you’re hoping to create a memorable experience at the show next year, think about brand continuity, and elements that infuse uniqueness, fun and inspiration.