The ideal time to start your event planning is 6 months prior to the show. That means the clock is ticking for Expo West, in March of 2019. If you are looking to upgrade or even develop a new booth, you’ll get the best advantage by starting the exhibit house review and proposals now…
Last week some of the Kind Marketing team attended the Natural Products Expo West show. It’s hard to go to any trade show and not marvel and even complain about the mountains of waste created from these shows, especially when the show is focused on natural products and sustainability…
We want to help find your mission. We are investing in like minded companies to improve the way business is done. We believe that to truly be a force for change a different kind of marketing is required…
The final piece of your trade show to-do’s is post show reporting. In our Expo Series we’ve discussed a number of important topics around show behavior, production and the pinnacle of show strategy…
With all the natural disasters over the past year, it just feels wrong to spend money on pointless junk and self indulgent items over the holidays. This year we’d like to encourage you to join us and choose to put your money into gifts that will make a difference…
In the dynamic world of business, trade shows offer invaluable opportunities for networking, brand exposure, and lead generation. Yet, all too often, companies fall short of their lead goals due to inadequate processes and follow-up strategies. The key to unlocking the full potential of trade shows lies in…
One thing we have noticed in pretty much all the industries we’ve played in is that CEO’s, CFO’s and much of senior management has a hard time justifying the costs of trade shows, as they should. Many of them ask, what is the value of the shows and what is the ROI we can expect?…
Companies spend a fortune attending trade events each year, so getting the most out of them is just smart. We believe that the way to truly to get the most out of a show is by leaving a positive, memorable impression on the attendees, press, partners, investors and vendors because the alternative can seriously sully a brands reputation…
Our team at Kind Marketing has been involved with trade events for quite some time. After producing more than 100 shows world wide, we’ve gained a lot of insights that can really make a difference in your show experience.
For those of us that have been to our fair share of trade events, we’ve seen so much money wasted on merchandised junk. In fact, most attendees will end up leaving show merch in their hotel rooms and seasoned attendees won’t even take the offer. It makes us wonder why companies are still wasting the money and littering the landfills…
