The final piece of your trade show to-do’s is post show reporting. In our Expo Series we’ve discussed a number of important topics around show behavior, production and the pinnacle of show strategy…
New Client Straus Family Creamery
Based in Marshall, CA, Straus Family Creamery is a Northern California, certified organic creamery offering milk, cream, yogurt, butter, sour cream, ice cream, and a variety of wholesale and specialty dairy products distributed throughout the Western United States…
Give Gifts that Give Back
With all the natural disasters over the past year, it just feels wrong to spend money on pointless junk and self indulgent items over the holidays. This year we’d like to encourage you to join us and choose to put your money into gifts that will make a difference…
Mastering Lead Management: A Blueprint for Tradeshow Success
In the dynamic world of business, trade shows offer invaluable opportunities for networking, brand exposure, and lead generation. Yet, all too often, companies fall short of their lead goals due to inadequate processes and follow-up strategies. The key to unlocking the full potential of trade shows lies in…
Develop Meaningful Trade Show Objectives & Plan How to Achieve Them
One thing we have noticed in pretty much all the industries we’ve played in is that CEO’s, CFO’s and much of senior management has a hard time justifying the costs of trade shows, as they should. Many of them ask, what is the value of the shows and what is the ROI we can expect?…
Exhibitors: Never Do These 5 Things
Companies spend a fortune attending trade events each year, so getting the most out of them is just smart. We believe that the way to truly to get the most out of a show is by leaving a positive, memorable impression on the attendees, press, partners, investors and vendors because the alternative can seriously sully a brands reputation…
New Client Casa Rosa
Casa Rosa, located in Tulum on the Mayan Riveria, is an eco-friendly, beachfront villa on the white sand beaches of pristine Tankah Tres Bay, 75 miles south of Cancun….
New Exhibitor at Natural Products Expo West?
Our team at Kind Marketing has been involved with trade events for quite some time. After producing more than 100 shows world wide, we’ve gained a lot of insights that can really make a difference in your show experience.
Brand Swag: When is it not a waste?
For those of us that have been to our fair share of trade events, we’ve seen so much money wasted on merchandised junk. In fact, most attendees will end up leaving show merch in their hotel rooms and seasoned attendees won’t even take the offer. It makes us wonder why companies are still wasting the money and littering the landfills…
Greenwashing: What’s up with that?
Greenwashing; disinformation disseminated by an organization so as to present an environmentally responsible public image. We’ve all seen the giant wave of companies claiming to be “green” in the past decade or so, and it’s great that the public opinion of “green” and “sustainable” and “organic” products and companies has evolved so much. From the elusive, exclusive, expensive, hippy stereotype…
