Straus Family Creamery Selects Kind Marketing for New Exhibit Design

December 2017

Showcasing at Expo West

We’ve been selected by Straus Family Creamery to bring their unique story to the forefront with a new sustainable booth design constructed with recyclable or biodegradable materials, showcasing at Expo West 2018.

We’re proud to announce our recent partnership with Straus Family Creamery, a Northern California-based family-owned and operated business with a 75 year plus legacy of family farming. Straus Family Creamery is best known for being the first 100% certified organic creamery in the United States and creating the highest quality, best tasting organic dairy products.

As partners, we’ve been selected to provide guidance, strategy, and design direction of the new exhibit production and oversee the build development being performed by an amazing exhibit house; Boothster, a high-end, sustainable exhibit design company based out of Beaverton, Oregon.

We’re honored to collaborate with the Straus Family Creamery team and help create a new kind of customer experience that embodies the long legacy and commitment Straus has made in producing the best tasting, highest quality organic dairy products. Their commitment to sustainability throughout their production and within the company truly sets the bar for other companies
⎯ Charlene Moore, CEO
The project is currently in production and will be unveiled at Expo West 2018, Hall B, booth number 2014.


Based in Marshall, CA, Straus Family Creamery is a Northern California, certified organic creamery offering milk, cream, yogurt, butter, sour cream, ice cream, and a variety of wholesale and specialty dairy products distributed throughout the Western United States. The Creamery makes minimally-processed dairy products from organic milk supplied by family farms in Marin and Sonoma Counties, including the Straus dairy farm, which is the first certified organic dairy farm west of the Mississippi River. Straus Family Creamery, the first 100 percent certified organic creamery in the United States, continues to make business decisions based on its mission to help sustain family farms, revitalize rural communities, and protect the environment. The family-owned business sustains collaborative relationships with the family farms that supply it milk, offering stable prices and predictability in what can otherwise be a volatile marketplace. Learn more at


Kind Marketing, headquartered in Santa Cruz with a satellite office in Los Angeles, is a brand strategy and full service marketing agency that works with sustainable companies to bring brands and culture together. Creating on the principle that culture drives commerce, Kind Marketing leverages shared values, vision and ideals to inform strategy, design and experiential programs that inspire human interaction, trust, and leave a meaningful impression. Key industry focus: natural CPG industry including, food and beverage, health and wellness, and beauty. Additional industries include Eco Travel and Green Tech. Learn more at

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