Today we are formally introducing Kind Impact™, an integral part of Kind Marketing™ where we focus on ways to give back to our planet, society, and other businesses that are doing good in the world. Kind Marketing’s core values provide the foundation for our brand and the reason we’ve created this idealistic facet of the company.
The Kind Impact arm will serve by providing: 10% of annual profits to a handful of non-profits that are truly making a difference in policies, environment and human welfare; spending personal time to support non-profits on the ground; and selecting one new, sustainably focused start-up to invest in each year.
When it comes to giving back, there are many ways to make a difference. The goal was to develop a program that would help make this sustainable so Kind Marketing created a blended approach. Areas include: philanthropic donations to causes that touch our hearts, action beyond donations in the form of community service and participating in inspiring programs, good idea investment and only engaging with partners that have set out to truly make a positive impact.
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ABOUT KIND MARKETING
Kind Marketing, headquartered in Santa Cruz with a satellite office in Los Angeles, is a brand strategy and full service marketing agency that works with sustainable companies to bring brands and culture together. Creating on the principal that culture drives commerce, Kind Marketing leverages shared values, vision and ideals to inform strategy, design and experiential programs that inspire human interaction, trust, and leave a meaningful impression. Key industry focus: natural CPG industry including, food and beverage, health and wellness, fashion and beauty. Additional industries include Eco Travel and Green Tech.