The final piece of your trade show to-do’s is post show reporting. In our Expo Series we’ve discussed a number of important topics around show behavior, production and the pinnacle of show strategy. Finally, we want to talk about completing your post show report and why it’s just as crucial as developing your show strategy. The point of a post …
Have you ever participated in a trade show and fell horribly short on your lead goals? We’ve worked with many companies over the years and have seen some consistent challenges in attaining lead targets that could have been avoided with the right processes in place. We’ve seen everything from not collecting leads, not investing in lead scanners, not training exhibit …
One thing we have noticed in pretty much all the industries we’ve played in is that CEO’s, CFO’s and much of senior management has a hard time justifying the costs of trade shows, as they should. Many of them ask, what is the value of the shows and what is the ROI we can expect? For those of you who …
Our team at Kind Marketing has been involved with trade events for quite some time. After producing more than 100 shows world wide, we’ve gained a lot of insights that can really make a difference in your show experience. Over the next month, we are going to share some of our top tips for new exhibitors attending Expo West 2018. …