Kind Marketing Selected as Creative AOR for Climate Change Innovator CH4 Global
LAS VEGAS, NEVADA – Kind Marketing announced today that it has been selected as Agency of Record (AOR) by new client CH4 Global, a provider of innovative solutions to mitigate greenhouse gas (GHG) emissions and positively impact climate change at scale. Kind Marketing, a full-service agency supporting purpose-driven companies, will provide CH4 Global with brand communications and marketing services worldwide, and with PR services in North America.
Recently recognized by EY as a disruptor in the field of sustainability, in advance of EY’s 2022 Innovation Realized summit, CH4 Global has made mitigation of methane emissions its urgent climate priority. The company is leading the charge to reduce agricultural methane emissions through the use of Asparagopsis seaweed in livestock feed. If only 10% of the world’s 1.5 billion cattle were to consume tiny amounts of Asparagopsis, the climate benefit would be greater than that of removing 50 million fossil-fuel cars from the road.
The team at CH4 Global has a long track record of turning innovations into well-known, respected brands. Kind Marketing will work with the team to define magnetic brands and connect and build engagement with a wide range of audiences in CH4 Global’s markets worldwide.
CH4 Global exemplifies Kind Marketing’s ideal client: a leader in sustainability with bold ambitions, and also with the pragmatism and commercial savvy that come from decades of experience. We feel honored to support this incredibly accomplished team in branding and communications with all their stakeholders. Getting the word out about CH4 Global and their work is important for the future of the planet.
⎯ Charlene Moore, CEOABOUT CH4 GLOBAL
CH4 Global is on an urgent mission to address climate change by providing our seaweed-based products to farmers worldwide so they can dramatically reduce methane emissions of their livestock and realizes significant value in the process. Founded in 2018, CH4 Global is the first company to obtain an IP license based on the original scientific research that proves the remarkable methane-mitigating benefits of Asparagopsis seaweed. Why focus on methane mitigation in livestock? Because methane is one of the most potent greenhouse gases, and livestock agriculture is a major contributor to global methane emissions. Leveraging our deep expertise in product development and commercialization, we focus on bringing to market formulated seaweed products for animal consumption, as well as an advanced technology ecosystem for growing, processing, and harvesting Asparagopsis. With global headquarters in Henderson, NV, and operations in Australia and New Zealand, CH4 Global is rapidly developing a diverse network of Asparagopsis growers, while supporting farmers, fostering sustainable communities, and delivering substantial value to investors and our environment.
ABOUT KIND MARKETING
Kind Marketing is a full-service branding, marketing, and communications agency, building iconic purpose-driven brands, award-winning design, and compelling communications for innovative companies ranging from startups to Fortune 500 companies. Our rich portfolio of clients includes B2B and B2C companies in AgTech, Climate Smart Ag, Sustainable Ag, Green Tech, organic food and beverage (consumer goods), nutraceuticals, health and wellness, and sustainable luxury brands. Kind Marketing also has a passion for serving our people, our communities and our planet. Since 2019, we have donated more than $100,000 in products, advisory services, and funds to nonprofits and businesses that make a difference.
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