New Client Proterra Ag

New Client Proterra Ag

October 2021

Kind Marketing helps Proterra Ag make a difference in agriculture

Las Vegas, Nevada – Kind Marketing LLC announced today its work with Proterra Ag™, a California-based AgTech innovator that helps growers solve their greatest challenges through sustainable solutions.

Kind Marketing’s exclusive focus on mission-driven organizations makes the agency a natural fit for Proterra Ag.

The team at Kind Marketing took our mission and vision to heart and pulled out all the stops. Branding can be tricky, but their approach helped us avoid getting bogged down and achieve full alignment of the executive team. The result was a standout brand that resonates with our customers. After launch, we were overwhelmed by the number of high-quality leads, interest, and coverage generated. If you’re a startup or growth stage company that needs some great marketing minds and muscle on your side, Kind Marketing is for you.
⎯ Matt Weiss, COO @ Proterra Ag
As the agency of record for Proterra Ag, Kind Marketing is assisting Proterra with the launch of its pipeline of industry-first products. For example, HYPERroots—the agricultural sector’s first gel grow substrate—launched in October of this year, and Kind Marketing has generated overwhelming customer interest as well coverage in Yahoo! Finance, MarketWatch, and AP News, along with industry outlets such as AgriTech Tomorrow and Vertical Farm Daily.
Proterra Ag is a category-defying technology company that is positioned to change the way food is grown, for the better. We’re excited about their work and committed to help them succeed through what we do best.
⎯ Charlene Moore, CEO @ Kind Marketing


Proterra Ag™, Inc. exists to achieve the impossible in sustainable agriculture. Founded in 2021 in Los Angeles, California, the company invents technology and markets products that make growing food efficient, productive, profitable, and kind to the earth. HYPERroots™ is the world’s first and only proven gel substrate, enabling higher yields, consistently, with minimal effort and fewer resources than other substrates. Thanks to Proterra Ag’s strong R&D core, it continues to develop industry-changing innovations.


Kind Marketing is a full-service marketing, branding, and communications agency. It builds iconic brands, award-winning design, and compelling marketing campaigns for exciting clients, ranging from entrepreneurs and innovative start-ups to Fortune 500 companies. Our rich history includes B2B and B2C companies in green tech, organic food and beverage, nutraceuticals, health and wellness, and sustainable luxury brands.

Kind Marketing also has a passion for serving our people, our communities and our planet. Since 2019, it has donated more than $100,000 in products and revenue to nonprofits and businesses that make a difference.

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