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Below you'll find a list of all posts from October 20, 2017

Develop Meaningful Trade Show Objectives & Plan How to Achieve Them

Understand Why You are Going to a Show One thing we have noticed in pretty much all the industries we’ve played in is that CEO’s, CFO’s and much of senior management has a hard time justifying the costs of trade shows, as they should. Many of them ask, what is the value of the shows and what is the ROI …