Post Archive by Month

Below you'll find a list of all posts from September, 2017

Brand Swag Trash

Brand Swag: When is it not a waste?

For those of us that have been to our fair share of trade events, we’ve seen so much money wasted on merchandised junk. In fact, most attendees will end up leaving show merch in their hotel rooms and seasoned attendees won’t even take the offer. It makes us wonder why companies are still wasting the money and littering the landfills… …

Greenwashing

Greenwashing: What’s up with that?

Greenwashing; disinformation disseminated by an organization so as to present an environmentally responsible public image. We’ve all seen the giant wave of companies claiming to be “green” in the past decade or so, and it’s great that the public opinion of “green” and “sustainable” and “organic” products and companies has evolved so much. From the elusive, exclusive, expensive, hippy stereotype …

We're Here

We’re Here

September 2017 We are so excited to announce the launch of our new business, Kind Marketing™, LLC,  a Californian agency headquartered in Santa Cruz, with a satellite office in Los Angeles. Our mission is working with sustainable companies to co-create authentic and magnetic brands while helping each client define their truest purpose. What defines a true purpose? We believe that every company, has a larger goal that …