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/ PORTFOLIO

Proterra Ag

Objectives

Brand strategy, design and development including a new logo, color palette, fonts and image curation, custom icons and graphics, and a new website coupled with a new product line brand strategy, design and development for AgTech category innovator, Proterra Ag.  

Results

After the successful launch of the new brand and website, Proterra Ag gained more leads, interested buyers and partners than they were prepared to handle. Plagued by internal team and investor relations issues, this company unfortunately closed its doors a short year after its launch. The AgTech category they created will surely be the new standard growth method for a vast array of crops moving forward into the future.
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/ social media banner
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/ HYPERroots campaign creative used for social media
/ website strategy, design and development
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/ brand style guide light
The team at Kind Marketing took our mission and vision to heart and pulled out all the stops. Branding can be tricky, but their approach helped us avoid getting bogged down and achieve full alignment of the executive team. The result was a standout brand that resonates with our customers. After launch, we were overwhelmed by the number of high-quality leads, interest, and coverage generated. If you’re a startup or growth stage company that needs some great marketing minds and muscle on your side, Kind Marketing is for you.
⎯ Erik Caso, CEO @ Proterra Ag