/ PORTFOLIO
Proterra Ag
Objectives
Brand strategy, design and development including a new logo, color palette, fonts and image curation, custom icons and graphics, and a new website coupled with a new product line brand strategy, design and development for AgTech category innovator, Proterra Ag.
Results
After the successful launch of the new brand and website, Proterra Ag gained more leads, interested buyers and partners than they were prepared to handle. Plagued by internal team and investor relations issues, this company unfortunately closed its doors a short year after its launch. The AgTech category they created will surely be the new standard growth method for a vast array of crops moving forward into the future.
/ social media banner
/ HYPERroots campaign creative used for social media
/ website strategy, design and development
/ brand style guide light